Brand Management in Marketing

Brand Management in Marketing

– Yogyakarta, 8 – 10 November 2021

 

Di era bisnis dengan persaingan yang sangat ketat antar perusahaan dengan berbagai macam produk yang beredar dipasar menjadikan setiap manager marketing harus menyiapkan strategi tentang brand management. Brand management merupakan salah satu faktor yang membuat produk tetap eksis di mata konsumen. Training Brand Management in Marketing Februari 2021 ini akan mempelajari tentang konsep dan implementasi brand management, mulai dari perencanaa brand, proses manajemen brand, audit brand dan langkah-langkah dalam mendesain brand yang sukses di pasar.

 

TUJUAN & MANFAAT TRAINING

  • Peserta training mampu memahami konsep dan implementasi brand management
  • Peserta trainingmampu mampu mendesain brand yang sukses
  • Peserta training mampu mampu mengaudit dan mengevaluasi brand
  • Peserta training mampu mampu melakukan perencanaan media untuk brand equity
  • Peserta training mampu mampu melakukan perencanaan promosi untuk brand development

 

MATERI TRAINING

Berikut adalah ringkasan materi Training Brand Management in Marketing November 2021:

  1. Introduction to Marketing and Brand Management
  • What is brand management
  • The primary responsibilities of brand managers
  • Trends in brand management
  • The benefits strong brands deliver to organizations
  1. The brand management process
  2. Element of Brand loyalty
  3. Steps to helps brands connect emotionally to their customers:
  • Develop success (re)position a brand
  • Create and manage a strong brand identity
  • Develop a brand identity system and standards
  • Develop a powerful brand tagline
  • Publicity and word-of-mouth marketing to a brand’s advantage
  • Using blogs and other social media to build brands
  1. Evaluate advertising campaigns and develop a successful direct marketing campaign
  2. Develop a strong brand marketing plan :
  • Marketing tools and techniques
  • Use internal communication, education and training and organization design to align the organization in support of the brand
  • Develop a brand building organization and transform employees into enthusiastic brand champions
  1. Conducting Brand audit and brand equity
  2. Measurement of the asset value of a brand
  3. Managing brand using point-of-sale (POS) data in managing brands
  4. Qualitative and quantitative brand research methodologies and approaches

 

TARGET PESERTA TRAINING

  • Manajer Sales & Marketing
  • Brand Manager
  • Staff Sales & Marketing
  • Semua pihak yang membutuhkan pengetahuan seputar Brand Management

 

METODE TRAINING

  • Penyampaian konsep
  • Diskusi kelompok
  • Latihan
  • Studi kasus

 

BIAYA TRAINING

Biaya Training adalah Rp. 6.750.000,- / Peserta

Durasi Training : 3 hari

 

Catatan :

  1. Harga diatas adalah harga untuk public training di Yogyakarta.
  2. Biaya pelatihan sudah termasuk ruang training di hotel beserta perlengkapan training, makan siang, coffee break, modul materi, sertifikat, training kit dan souvenir.
  3. Biaya belum termasuk transportasi dan akomodasi peserta pelatihan.
  4. Biaya sudah termasuk biaya pajak.
  5. Untuk permintaan materi custom (yang disesuaikan dengan kebutuhan peserta) atau in house training Brand Management in Marketing November 2021 dapat menghubungi kami di sini

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